Basic American values dictate that we assist the most needy among us. It's what separates us from the animals and less civilized. Today, KRZK is hosting a "radiothon" to assist Christian Associates a para-religious group that assists the least among us. Supporting organizations that do this type of work lowers tax levies because the government's hands are not forced due to the fact we do this through our own conscience voluntarily.
It's also important that we support responsible media and reward good deeds to encourage positive behavior from the rascals that distribute local press.