Two new magazines and at least one I know of is coming into the Branson market.
Here's my short take:
Both Sides of the Bridge - Great content poor layout. I understand the intent of this publication was to add a bit of spice and dialogue the general layout and design is severely lacking. The free mag features in-depth profiles of Branson and Hollister locals.
Branson Living - Poor editorial, great layout. Do these guys live here? Are they from here? Are they just scrapping old headlines (at least give some attribution. This publication looks like repackaged news from last year. On a positive note - the layout is incredible. The look and feel is similar to the publication Simple. They've also released just one edition so their is time to improve.