JIm Cox Speaks about Marketing Branson

Jim Cox owns two of the most elite businesses in Branson Missouri. Candlestick Inn, a restaurant in the Branson area provides one of the finest dining areas in the region and boasts 417 Magazines award for "Best Restaurant in Branson" 5 years running. The Branson Collector Car Auction attracts a unique demographic and exposes a premium demographic to the Branson Area. In this clip Jim admits to a budget in excess of 500k annually - all of which is dedicated to attracting customers outside of the area.