Branson's Southwest Airlines Pep Rally - Missouri Governor, Pete Herschend Join Celebration (Video)

The video posted above was rendered by the Branson Airport's Interactive Agency, Digital Lunchbox. Missouri Governor Jay Nixon, Silver Dollar City Patriarch Pete Herschend. Branson Airport founder and entrepreneur Nixon said, "The Soutwest brand here in Southwest Missouri , in Branson is a big step forward for the local economy. " Southwest Airline VP Bob Montgomery teaches the "Southwest Effect" boasting the drop in overall airfare and a boom in the economy for cities the company services. Pete Herschend said the stamp of approval from Southwest is a "big deal" and the arrival of the airline makes Branson accessible to the "world".